New creative force at Georg Jensen
Scandinavian luxury lifestyle brand Georg Jensen has appointed designer Todd Bracher Creative Director of the brand and head of a new creative force consisting of the Georg Jensen internal design team, the Georg Jensen designer network and Copenhagen based design consultants OeO.
As part of the new strategy Todd Bracher will be working together with his long-time partner Thomas Lykke and Anne- Marie Buemann from OeO, a Danish based, and strategy-driven design company with vast experience from the design industry. The new set-up allows Georg Jensen to unite the best of today's Danish and international design competencies with a strong strategic and commercial approach to new product introductions.
Since 1904 Georg Jensen has succeeded in attracting and working with some of the most talented designers around the globe. One of these talented designers is Todd Bracher who has designed for Georg Jensen since 2004 and will now be in charge of identifying and supporting the next generation of design stars, joining such legendary artists as Georg Jensen, Arne Jacobsen and Henning Koppel.